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AMARCORD, FELLINI

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FELLINI

AMARCORD, FELLINI AND THEIR LINKS TO OUR LAND..

There are places that can't just be defined in geographical terms. Rimini is one of them. Obviously, Rimini means the beach and the seaside, long the capital of summer fun and nightlife, but it's also a city with more than two thousand years of history that started when it was founded as a Roman colony in 268 BC, and with a wealth of monuments and traces left by the many generations that have succeeded each other over the centuries, from the Augustus Arch and Tiberius Bridge to the Pigna Fountain and the Palazzo dell'Arengo. But even this is not everything that Rimini means. Rimini is a place of the spirit, and above all of the spirit of the celebrated movie director Federico Fellini, who was born here in 1920 and lived here for the first 19 years of his life. But even after he moved away, Rimini continued to be important for Fellini, often returning here, telling its stories, idealizing it and transfiguring it in his masterpieces. Fellini's Rimini is therefore, first and foremost, an idea, a feeling, a gesture of the spirit, easy-going and irreverent in I Vitelloni, but lovably nostalgic in Amarcord. Amarcord Beer draws its inspiration from both these facets of Rimini, from its physical aspects of geography and history, and from the soul and the spirit of Fellini, linked in a bond that is more than a simple attachment to the territory, which nevertheless remains one of our fundamental resources, but that is far more a kind of "world vision", where people, authenticity, sincerity and the pleasures of sharing company and friendships are still essential values. The spirit of Fellini, which some of the founders of Amarcord Beer encountered while they were still only teenagers, precisely when the director was working with Tonino Guerra on the filmscript for Amarcord, seems to have permeated all the subsequent meetings with the many artists who have collaborated in the brewery's creative adventure, from Tonino Guerra himself through to Milton Glaser, Garrett Oliver, Robert Niccoli and Eron.

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AMARCORD,
WHEN OUR LANDS BECOMES ART

Fellini won the fourth Oscar award of his career with Amarcord, and it is the film that probably best represents the universe of his values. "Amarcord" is a local Romagna dialect word that means "I remember", and its sound has a distinctly poetic note suggesting a thinly-veiled nostalgia for a past that was more genuine and authentic. The name of the brewery, which opened in 1997, therefore combines a tribute to Fellini as an artist, the land of Romagna, and the significance of a single word "Amarcord" that blends values with a consistent corporate philosophy. A name that, despite being indissolubly linked with a specific context, can nevertheless be easily understood by everyone. And shared by everyone.

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COLLABORATION BREW

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COLLABORATION BREW

..WE HUG THE WHOLE WORLD..

If the heart of Amarcord Beer beats firmly in Romagna, its horizons stretch all around the world. Because if beer on the one hand means technical expertise and creativity, on the other it also means sharing and teamwork, and this is why we've always liked to think of some of our beers as the outcome as a meeting between creative minds. Or more simply, between brewers who love to do their job well, following their feelings and intuitions. They may have come from different directions and experiences, and their brewing creeds may be different, but these collaborations are capable of creating truly excellent results. And even fine friendships.

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GARRETT OLIVER
THE WIZARD FROM NEW YORK CITY

Garrett Oliver is certainly one of the most iconic characters of the brewing revolution that started life in the USA in the mid-1970s, and that then swept almost the entire world in the space of just three decades. Brooklyn Brewery's Brewmaster since 1994 we met each other along beer paths..

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OLIVER WESSELOH AND DAVIDE BIGUCCI
CROSSING THE LINE

Nothing ?s excluded for a good brewer. These few words could well sum up one of Amarcord Beer?s latest projects. Oliver Vesseloh, world champion's beer sommelier, owner and brewmaster of "KreativBrauerei" and Davide Bigucci, winemaker and Podere Vecciano's Rimini owner, meet each other in one amazing and unique product...

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ARTIST DESIGN

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ARTIST DESIGNS

NOT JUST AMAZING TASTE..

We're firmly convinced that, as even Benjamin Franklin sustained, "in beer there is freedom". Every single step in production and every single ingredient is the result of a precise choice, and brewers "design" their beers working freehand, respecting the materials they use and the required times, but also displaying their artistic talents. And the brewer's art bears a strong resemblance to the art of poets, painters and designers, of true artists. And this is why every bottle of Amarcord Beer is a tribute to the art and talent of several truly great people who have made art their life choice!

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TONINO GUERRA
BEER IS "A VISION"

Tonino Guerra, born in Santarcangelo di Romagna in 1920, the same year in which Federico Fellini was born in nearby Rimini perhaps a sign of destiny, given that together they were the creative spirits behind the film Amarcord was many things in his lifetime. A poet, an artist, a screenwriter, and even a brewmaster...

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MILTON GLASER
BEER IS "LOVE"

Milton Glaser is the designer who in 1976 was commissioned by the New York city authorities to come up with an idea for what turned out to be the city's most successful logo ever, and also the logo that's been most widely copied, on millions of souvenirs, stickers, T-shirts and other items. The logo was "I love NY". Milton Glaser is brand AMA designer...

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ERON
BEER IS ALWAYS "MODERN"

Today, the name of Eron is one of the most firmly established on Italy's artistic panorama, but it hasn't always been like this. Born in Rimini in 1973, Eron first gave vent to his indisputable talents by spray-painting graffiti on an unknown number of railway carriages..

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ROBERT NICCOLI
BEER IS "LAND"

The partnership berween Amarcord Beer and art was firmly established right from the outset,as a vital feature of its DNA. The labels for the first beers were in fact designed by Robert Niccoli, an Italo-American who was born in 1961 in Brooklyn but moved to Rimini at a very early age.Niccoli started breathing in the atmosphere of Fellini at once, and his art was profoundly influenced by the maestro...

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AMARCORD, WHO WE ARE

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WHO WE ARE

OUR TEAM

To create a great beer, great ingredients and a great story are not enough. The real difference is made by people who work every day to create unique products. The best ingredient is the passion of these people, together with their commitment. Our aim is the brew the best beers you've ever tasted, and that you'll always remember. We've been working to achieve this goal and enjoying ourselves every day along the way.. ever since 1997!

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ANDREA BAGLI

Direttore Generale / CEO

ROBERTO BAGLI

Sales Manager

GIULIA MINARDI

Brand Ambassador

MONICA SIMIONATO

Brand Ambassador

ANDREA CILIBERTI

Marketing & Business Development

GIANMARIA CELLI

Brand Ambassador

RODOLFO VALMAGGI

Responsabile Amministrazione

GIORGIA MILIFFI

Amministrazione

DEBORA VITA

Amministrazione

ANDREA PAUSLER

Mastro Birraio

DAVIDE SALVALAIO

Birraio / Controllo Qualità

LEONARDO PAGNETTI

Birraio

ALFONSO BARBONE

Packaging

GIOVANNI CANCELLIERI

Manutentore

LORENZO PUPITA

Birraio

STEFANIA GRANCI

Magazzino

MATTIA PAZZAGLIA

Packaging

GIOVANNI VICHI

Magazzino

MARZIA SMACCHIA

Assicurazione Qualità

VALENTINA VOLPI

Packaging

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